Healthcare Operating Costs –
Effectiveness or Efficiency?
by Walt Tomenga and Terry Myers
Imagine a world where hospitals continually
decrease administrative costs while simultaneously providing
the highest quality results.
Picture a hospital that reduces expenses 30%, reduces the time
it takes to complete a task by 70%, reduces the investment
in inventory by 50%, and submits 99% of its patient billings “accurate” the
first time. If this sounds to good to be true ask an executive
of any company that has implemented lean thinking. These results
have been accomplished and even exceed, in some instances.
In the 1980’s and 90’s manufacturing executives
faced many of the same dilemmas hospitals face today – lack
of space, increasing demand for quality, and pressure to reduce
costs. Their world was changing. Customers were demanding a new
pricing formula. The old way was Cost + Margin = Price.
Now it’s Price – Margin = Allowable Cost.
During those years, some executives complained about unfair
market conditions and suggested that their circumstances were
the results of unfair competition and unreasonable customer
expectations. Some even insisted, and received, increased government
action to limit competition.
Still others took a wait and see response. They continued to
work hard at doing the same old things and congratulated themselves
when their efforts incrementally improved productivity,
sales, costs, and customer satisfaction. Today, if these companies
exist
at all, they are the ones moving off shore. From their point
of view, they have eliminated all the waste, driven down costs,
and now they have surrendered to producing in a less threatening
environment.
Yet another group of executives concluded that they were witnessing
a permanent shift in the competitive landscape. The same old
way of doing business was actually the cause of their problems.
They accepted new requirements and looked for new answers. They
found the answers in a concept that is referred to by many names
(currently called Lean Thinking), but meaning the same
thing – “Business
Simplification.” They discovered that business simplification
reduced labor cost to less than 5% of the product’s expense,
and the time it took to make a product by 70%. They also increased
the accuracy of their data, inventory, and billing statements
to over 99%.
Business simplification is a philosophy that focuses more on
operational effectiveness rather than efficiency. It recognizes
that focusing on individual efficiencies can adversely impact
overall effectiveness, and it gives a false sense of accomplishment
that produces only short-term gains.
The successful companies focused on the entire “value
stream.” As they created new relation-ships with suppliers,
they enjoyed additional long-term improvements in order time,
costs, inventories, and errors. They learned the skills that
provided even greater flexibility to respond to customer’s
needs. Thus the new linkages provided resources to increase market
share and customer loyalty. Focusing on effective-ness led them
to levels of efficiency higher than anyone thought possible.
Right about now many are thinking – this is interesting,
but it won’t work in hospitals. Or, we tried it once and
it didn’t work for us. Let us assure you – it does
work in hospitals and medical organizations. The recent article
re-printed in the February 13, 2004 The Friday Mailing by Jeff
McAuliffe, Tom Moench and Joan Wellman titled, The
Lean Enterprise Meets Health Care only scratches
the surface. In fact, a Google search for “lean health
care” reveals many articles
on the successes hospitals have had with business simplification
processes.
It has been our experience that when organizations say, “We
looked into it and it won’t work for us, or we tried that
once, or we’re already lean;” means that they really
don’t understand the philosophy business simplification.
It’s not an event. It cannot be delegated. It’s a
proven – top to bottom – management philosophy and
system for operating organization. It requires a total senior
management’s commitment, and the re-education of key people
in an organization. Equally important it requires experienced
and skilled outside coaching to assure that it is executed correctly,
quickly, and without any major disruption.
Business simplification is a natural fit for the healthcare
community where everyone – patients, professionals and
staff – want to be treated as a person, rather than as
a number. In fact, it begins with the question, “What is
value to the patient, professional and staff?” Then it
goes about eliminating or minimizing wasteful activities and
cost that that does not contribute value.
Further, business simplification is all encompassing and holistic.
It integrates Six Sigma, TQM and other improvement methodologies
into a proven management process and philosophy to drive-down
overhead, maximize DRG margins, eliminate scheduling problems,
and reduce space needs, while simultaneously improving service
effectiveness. Most importantly, it discourages any investment
in computer systems and technology until there is a clear linkage
between people, process and value.
Like manufacturing executives in the 80’s and 90’s
there will be some hospital executives who will say, the current
crisis of increasing demand and inadequate income will pass.
Some will try to wait it out and work hard doing the same thing
while being content with incremental improvement. Others will
lobby for more government intervention and control. Some will
need to feel threats of public and private payers before taking
action. The danger is that by the time they discover that doing
the same things, yields the same results, and it will be too
late.
Meanwhile, progressive executives will accept the new standards
and look for new operating solutions. They will embrace business
simplification, recognize its long-term benefits, and discover
the power of effectiveness. Patients, professional and staff
will embrace it. Make it your priority.
_______________________________
Presented by Three Dimensional, LLC.
For
more information contact Walt Tomenga or Terry Myers at
515-240-1510 or info@3-dllc.com
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